We had the pleasure to read a very nice article on IFDM (Interior Furniture Design Magazine) about our collaboration with Martinelli Luce, who asked us to communicate the brand positioning within the world of lighting design through a full CGI film.

“Expressive and visual quickness and freshness are conveyed by the digital medium, under the guidance of creative director Uros Vukovic, with original music by Iz Svemira. A reel that plays with vivid emotional content, and a sequence of images – 3D renderings – made of lights, forms and colors.”

To create “Lightforlife”, we worked specifically on details - materials, shapes, colors - through which the products can be guessed, but are never revealed. This manner of telling Martinelli’s story creates a film that is immersive and sensational more than narrative, diving the viewer right into the magic universe of the lighting design brand. Lightforlife has been nominated “Video of the day” at Motion Design Awards, and has won the “Art Design” category at Iconic Images Film Festival.

We’re very grateful to Manuela Di Mari and IFDM Magazine. Find the full article and the video here.