27/09/2021 - NATURAL BEAUTY
BEAUTY INDUSTRY GETS ALONG WITH NATURE
With the Covid-19 pandemic and the most recent natural disasters that have forced us to reconsider our relationship with life and environment, the theme of sustainability is and will be more and more relevant. At least until we regain a balance between man and planet, and adopt life models that take the respect of nature as a base.
Of course, there are still many open questions. But everyone, in their own small way, can do a lot with their daily choices. Choose to move by train instead of flying. Choose to reduce the consumption of meat. Choose to buy seasonal fruits and vegetables. Or again, choose to use natural and sustainable beauty products.
In fact, even the beauty industry is experiencing an important green transformation, in which sustainability guides more and more the creation and development of products. In this context, "sustainable" means that the resource or raw material must always be available and its production or collection must not cause permanent damage. Nature, through plants and their beneficial properties, offers us a vast range of products for our daily body care; beauty is in nature as well as nature is in beauty. The least we can do, in return, is to respect the environment and take care of it.
The Australian Aesop is among the brands that follow the principle of transparency and sustainability. Established in Melbourne in 1987, the beauty house is famous for its luxury skincare products but also hair care, soaps and fragrance that derive largely from nature and often have organic origin. Each of their boutique stores is designed with consideration for the materials and the local community, making each store different to the next. In addition to avoid animal testing or animal ingredients using, Aesop is ramping up its sustainability efforts with a number of eco-friendly initiatives. Among these, the use of recycled plastic for packaging or re-use by allowing customers to return empty bottles that are cleaned, sanitized, and refilled. Because, with a little effort, beauty industry can really get along with nature.