30/12/2022 - HAPPY NEW YEAR!
BUT FIRST, A SHORT RECAP OF THE ONE JUST PASSED
Like every year, the last days of December are an opportunity to look back and take stock of the past months before diving head into the new year. This 2022 has also been a year full of first times and great achievements.
First of all, in February we launched our first NFT series called Bus Stops, for sale on Opensea, which throughout the year was exhibited at festivals in London and New York. It was followed shortly after by the Avatarizing series, that you can find on Foundation.
As we have been doing for years now, we worked closely with Bureau Betak to create the previews for some of its most important fashion shows, and with Bureau Future with an animation for Berluti. And again, we made a video for D&G on the occasion of the opening of the d&g casa store in Milan.
In June, our Ceo and Creative Director Gilberto took part in Viva Tech Paris in a talk about art, tech and how web 3 is revolutionizing the industry, while in July we all met at Motel D in Milan for the first edition of Diorama Day. We even went back to school, invited by Andrea Mancuso to held a series of lectures called “Design for the metaverse” whithin his course at NABA.
We then dropped by London Design Festival, where our Executive Director Mariasole spoke about Creativity, Digital Platforms and Ethics. At Design Week Novi Sad, our Film Director Uros explained how to bring cinematography in Archtectural Visualizations.
We then flew to New York to present our animation for Mortlach on the occasion of the launch of its 30yo Midnight Malt. We created the first virtual experience for Bencore, and especially the Metaverse Martinelli Luce, which explores the history of the brand on the occasion of the 100th anniversary of Elio Martinelli’s birth.
In addition to the partnership with Helio, we took sustainability a step further by signing up for the Green Future Project (which we will tell you about soon) and we closed off the year in Miami for upcoming projects.
Bye bye 2022, you can hardly say we were bored.